KILFI is a team of people who aspire to improve the world of audiovisual content, working together for the world to be well-informed and so that news will contribute to creating positive change for society. We seek a more genuine, participatory and fair market. We have therefore set ourselves a series of ethical limits, which we describe below.
- We always comply with current legislation and require all our collaborators, clients and users to do the same. We commit to strict legal compliance with regard to the content we handle as part of our work.
- We undertake to proceed loyally, professionally and ethically, and we require all the parties involved to do the same.
- We are ethically committed to the truth, and this duty leads us to defend the principle of freedom of news investigation and dissemination and freedom for people to comment on or criticise this news.
- Without damaging freedom of expression, we will safeguard the privacy and the image of all citizens, contemplating the following scenarios:
- Only public interest justifies the invasion of privacy without consent.
- On a general basis, we will not humiliate the persons or groups we inform of through audiovisual reports.
- We will avoid any gratuitous and unnecessary speculation in the facts we report.
- We will particularly observe the effects of our work with regard to health and similar issues, and in relation to minors.
- We will respect the presumption of innocence, in accordance with applicable law, as a basis for analysing the consequences of our duty to inform.
- We will deal sensitively with discriminatory cases or those liable to incite to violence or other degrading practices.
- With the sole purpose of our commitment to truth, we will only sell content of known origin, with no omissions or misrepresentation.
- Content proceeding from humanitarian emergency situations is considered to result from special circumstances, given the serious nature of such news, and we therefore believe that it is of use to society and may be accepted.